NEWS about Jack Ezra & 3D Experience Ltd.



"Christmas Father"
December 2015 Xmas Single Release.

Musician releases second single based on experiences as a separated father. Musician Jack Ezra has released his second single, Christmas Father” from an album “Weekend Daddy”, inspired by his experiences as a separated dad. The father of three from Hertfordshire, based many of the songs on his album on his heart-wrenching experiences of divorce and struggling to maintain a relationship with his children through a high conflict separation.  Dads who no longer live with their children after separation often find the run up to Christmas to be one of the most difficult times of the year, where the distance between themselves and their children can become unbearable. Jack’s aim with his two singles and the album is to give a voice to the experiences of thousands of Dads who will not be able to spend time with their children this Christmas, and to draw attention to the impact that high conflict separations can have on children and parents over time. Jack Ezra, the musician behind “Christmas Father” & Weekend Daddy, said, “I have wanted to produce this album for many years, but as anyone who has been through separation and struggled to see their children will know, it has only been recently that I have been able to put these overwhelming emotions and experiences into words. My experiences took me to some very dark places, and it was only with the support of my family and friends that I was able to make it through. Not every dad who struggles to see their children has that luxury, and with this music I wanted to let them know that they are not alone this Christmas. I hope that it will inspire any Dads still struggling to maintain a relationship with their kids to keep going, and to let them know that support is out there.” Jerry Karlin, Chair of the charity Families Need Fathers, commented, “Whilst Christmas Day will be celebrated across the world , for many of the parents we work with, it will be a very difficult time spent apart from their children. I know that many Dads will connect deeply with the messages in Jack’s music, and I hope that this will raise some much needed awareness of the struggles that many Father’s face just to try and remain a part of their children’s lives. The single,“Christmas Father” or songs from the album “Weekend Daddy” can be purchased via iTunes at https://itunes.apple.com/us/album/weekend-daddy/id991328582 A portion of sales go to Families Need Fathers, to support the charities work.
More information about Jack Ezra and his music can be found on the following link:
http://www.3dexperience.co.uk/2015pages/jemusic.html

For comment, case studies or information please contact:Ross Jones, Policy and Communications Manager 0300 0300 110Note for editors: Families Need Fathers (FNF) is a registered charity providing information and support on shared parenting issues arising from family breakdown, and support to divorced and separated parents, irrespective of gender or marital status. Our primary concern is the maintenance of the child’s relationship with both parents.Founded in 1974, FNF helps thousands of parents every year.

 New Backgammon Chess and Checkers Indigogo launch - October 2015.

Jack Ezra launches New Backgammon Chess and Checkers.Three popular games in one elegant, designer, box.While the game of Backgammon has been played for over 5000 years, very little has been added or changed in all that time…until now.
The New Backgammon Chess and Checkers board has a fresh, new, designer look with many new, innovative features.The Easy Start layout helps new and younger players set up the game starting position in seconds using the different sized, colour coded columns…The play pieces are square with rounded corners, making column stacking easier and the new, clearly defined, home icons clarify which direction players need to move in - and where they have to end up to complete the game.All of these new features make this wonderful game of Backgammon even more accessible, fun, and more attractive than ever before.In addition to this, each playing piece has a clear, laser engraved chess icon on the reverse. So to play Chess – just remove the playing pieces from the storage compartment, flip the board over and set up easily and in seconds for your game of chess. If you want to play Checkers instead, just flip the play pieces over to the plain side and you are all set to play Checkers.In this way the New Backgammon Chess and Checkers board gives three games in one, easy to carry designer box.

New Backgammon with Chess and Checkers was designed by Jack Ezra who is an inventor, a technology teacher and a singer/songwriter with two albums on iTunes..Jack developed New Backgammon with Chess and Checkers while playing Backgammon with his young son. After making some prototypes and testing it for many months with children of different ages, abilities and the elderly, everyone agreed that Jack’s New Backgammon’s design was a significant improvement over the ancient and existing Backgammon layout.Jack went on to develop the concept further to include Chess and Checkers by creating square playing pieces and also having Chess icons on one side of the playing pieces. In this way New Backgammon with Chess and Checkers was born. Three popular international games combined in one elegant box.Jack Ezra now needs your help to mass produce the product, so as to reduce the selling price and make New Backgammon with Chess and Checkers, available worldwide to the young and old, alike.
Click HERE to browse Indigogo crowd funding details.

Jack releases his new album Weekend Daddy - June 2015.

Weekend Daddy, the video is on YouTube. The music single and album of 10 songs to do with family breakup is currently available on iTunes and other online stores.
A cool album with a great message for all Dads everywhere particularly as Fathers Day is just a couple of weeks away on the 21st June 2015.

For more info on Jack Ezra, his music Biography and the Weekend Daddy story click here....http://3dexperience.co.uk/jemusic.html
Supported by Families Need Fathers.

   Invisible Subtitles Theater Launch. Harlow Playhouse. October: 2014.
The off-screen subtitle system, has been invented by Jack Ezra, was given its world premiere at the Harlow theatre during a matinee performance of the touring production of the Barry Manilow's musical Copacabana starring former S Club 7 singer Jon Lee.Members of the audience with hearing impairments wore special, lightweight glasses to view subtitles on inconspicuous grey screens which remain invisible to the rest of the audience.
Mr Ezra, Father of three, from Birchanger said: "The feedback was great. Most people said it was a wonderful system because it's not intrusive and distracting like existing red LED subtitle systems."The premiere proved that off-screen cinema subtitle technology could make a real difference to deaf and hard of hearing people, the elderly, foreign students or anyone who wanted to see captions during a movie."
At the after show party, one hearing-impared member of the audience said: "I've always loved music but I can't tell one piece of music from another. I get the tempo, the feeling, so it was absolutely great to see the captions telling me what the lyrics were and what was said."Actress Jennifer Harding, who played Lola, added: "I thought it was amazing, really cool. What a neat idea because it opens up the theatre to an entire new audience.It's nerve-wracking for us because you're thinking 'I hope we say our lines right!'"
Mr Ezra, who recently joined forces with George Georgiou to form GioJax Ltd, continues to work with cinema operators Cineworld and Odeon to get the system into cinemas."We have some major hurdles to get over as there's a problem with the encryption and we're developing sophisticated software to get around this," he said. "Hard-of-hearing people at the theatre launch told us it would make a massive difference to them to be able to go to the cinema at any time rather than just to special subtitled showings."
Before setting up his firm 3D Experience in 1994, Jack worked as a technology teacher before quitting the profession to manage the Samurai Music Complex in London.Eventually, he merged his two passions, developing the core technology required for 3DTV and single-handedly creating the first ever 3D music video.

Cineworld Test - Feb 2014

The "Off-Screen Invisible Subtitles" system was tested at Cineworld Milton Keynes on the 7th February 2014. Kumu our Product Development Director is on the left of the image with George on the right. The 4 x 46" Invisible screen display show subtitles when viewed through the special glasses. The display needs to be raised a little on stands, to just under the movie screen and darkened down a little so as to be inconspicuous to the general audience. Meanwhile the hard of hearing or deaf customers see the subtitles through special glasses. We plan to go back to Cineworld in a few weeks to run subtitles again with one of their movies and show subtitles in synchronization. Our Technical teams are currently busy writing software and producing hardware to get the movie server talking to our encoder.Once the system is solid we aim to show it to other UK cinema chains and the CEA.

Off-Screen Cinema Subtitle System Update - August 2013.

Entrepreneur George Georgiou and inventor Jack Ezra have teamed up to form "GioJaX Ltd" and "Mystery Technology LLP", which will develop an "Off-Screen Cinema Subtitle System" for the deaf and hard of hearing". The development work will be carried out in Sri Lanka, China & the UK over the coming months with a fully working system hopefully, being tested in October/ November 2013. The Off-Screen Cinema Subtitle System uses a special display under the movie screen which is invisible to the general audience until you wear special light-weight glasses and then the subtitles are viewable to anyone in the audience wishing to see them. "I am thrilled to be working with Jack," said Mr Giorgio. "We will start with the "Off-Screen Cinema Subtitle System" and then move on to some of Jack's other inventions such as "Nomad", which is a special computer display which allows users to sit at their workstations for long periods without suffering muscular pains or eye strain, then we will work on "Multi Level Projection" which is a new kind of layered 3D display for gamers or live theatre productions, where you don't need 3D glasses for a 3D effect, and finally, "EyeGate" which is a 3D without glasses cinema system. I am looking forward to producing the "Off-Screen Cinema Subtitle" technology as soon as possible and offering it worldwide and I look forward to an exciting partnership with Jack". Jack says, "George is a professional musician and entrepreneur who made his fortune through property development and other business ventures - he also trained as an Osteopath so can appreciate my "Nomad" technology. I tried to raise funding through "Indigogo" which helped to gain public awareness, but I still could not raise anything like what we needed for a full prototype. George, who's wife is deaf, was one of three investors who approached me and could see that the "Off-Screen Cinema Subtitle" technology could make a real difference to deaf & hard of hearing people, the elderly, foreign students, or anyone who wanted to see captions during a movie". Industry professionals such Regal in the USA and in the UK, the Cinema Exhibitors Association, Cineworld & Odeon have offered their help to the new venture in the form of feedback, testing and promotion of the technology.

Off-Screen Cinema Subtitle System - April 2013.

Inventor, Jack Ezra, of 3D Experience, UK, has come up with a Cinema Subtitle System for the hard of hearing which is invisible to the general audience. With this new technology, subtitles appear on a special display just below the main movie screen, but the really impressive part is, the so called, "inconspicuous" display, looks dark grey, until you wear the special, lightweight glasses - and then, as if by magic, the subtitles appear.There are other contenders that the cinema industry are considering, such as projector glasses or calculator sized displays which use the drinks holder to support them. Jack says “…he has concerns about the transfer of germs and particularly, ear and eye infections, when these units are passed from person to person, show after show. Then there is the high cost of the units themselves and what about breakages or theft. With my system, each pair of inexpensive, lightweight, glasses is hygienically packed just like 3D glasses.”Mr. Ezra is hoping that cinema chains will be interested in using his “Off-Screen Subtitle System” for all movie shows so customers who want subtitles, can watch new releases, while sitting along-side other customers, who don't want subtitles on the screen.Jack hopes to raise the necessary funds so he can bring his technology to market as soon as possible. He also has plans to explore the idea of an additional "inconspicuous" display screen in the cinema showing sign language and also making the technology available to other venues such as pubs, clubs, schools, colleges and live theatre.A word from the Inventor - Jack Ezra.Firstly, a huge "THANK YOU" to all of you who have come back to me with these kind words....
"Jack, Congrats - what a terrific Idea this is" and "Jack, you're so clever", and
"Jack, this could really change the face of cinema" & "I love this idea so much - can't wait to see it".While I really appreciate all these kind words, this technology will not succeed unless we raise the money.
Below is a link to Indiegogo, the crowd-funding site of our choice - this is like KickStarter.
It is here you can go on and contribute some money.
Just a few pounds each, from a lot of people will build up the necessary funds for the prototype.
Then we can start to put it into the cinemas worldwide.

Click HERE TO WATCH the video on YouTube. Now, with an option to turn captions ON/OFF.

Ultimate High 3D . April 2012

"Ultimate High 3D". Currently in production since December 2011. The story of Gary Connery, the first man to leap from an aircraft at 2,500 ft and land a wingsuit without deploying his parachute. The finale is planned for April 2012 in Henley On Thames, UK. The 3D Documentary/ feature film shows Gary's training, the development of the wingsuit & practice jumps in the USA, Italy & Switzerland all shot with 3D Experience's specially developed 3D technology & know-how.
Image is Gary left & Mark Sutton aerial cameraman with 3DE's ProGoPro helmet rig.

3DE PolaRotator released. March 2011.

3D Experience have developed an effective polarization modulator which is a fraction of the cost of their nearest competition. The "PolaRotator", as it is called, is a small glass window made of layers of electronically driven, liquid crystal glass, which switches light at 120 times a second. This eliminates alignment issues when using a dual projector 3D system and offers customers, currently using a single 3D projector with shutter glasses, a cost effective alternative, for larger audiences. The PolaRotator has a glass window of 3 x 3 inches, large enough for the majority of 3D projectors and is used in conjunction with an adaptor box such as the 3D-XL from Optoma. The 3D-XL drives the PolaRotator via a small driver box connected to the VESA port of the adaptor so no additional power supply is required. This combination now enables lightweight, inexpensive Polarized glasses to be worn for large screen 3D when linked to games consoles such as the PS3, 3D BluRay Players or Sky 3D. This technology is ideally suited for Pubs, Clubs, Schools, Lecture theatres, production studios or simply for individuals with home 3D systems wishing to get away from shutter glasses which are known to be expensive and fragile. 3D Experience also has a new Value Range of 3D Silver screens to complement the PolaRotator. For more information click the PolaRotator page link here. Dealers interested in offering the PolarRotator Kit with their own 3D equipment can contact 3DE on +44 (0) 1279 817219 or email sales@3dexperience.co.uk

3D Experience at Pro Photo Show. Oct. 2010.

As guests of Canon Europe, 3D Experience exhibited their 3D Capture and display equipment and services to several thousand media professionals at the Business Centre, Islington, London on 26 th & 27 th October. Realizing that 3DE have been using Canon cameras to film 3DHD content for the last three years, Canon Europe decided to purchase some of 3DE's stereoscopic 3D HD content to show at IBC in Amsterdam. Seeing that this went down well with international visitors, it made sense to show professionals that Canon was playing a part in the 3D revolution currently taking place across the industry. This was emphasized at the Pro Photo show, and particularly at the 3D Experience stand, where 3DE's Pro-stereo camera mounts supported pairs of Canon Cameras and Canon's own projection booth, demonstrated 3DHD polarized content using pairs of Canon projectors. Also being exhibited for the first time, was 3DE's new 1000 lumen, 7 inch, 3D CamBuddy, dual-view alignment monitor.

Click this link to see a short report about the 3D aspects of the show on utube. http://www.youtube.com/watch?v=_gXB0T6jicM

A Guinness World Record 3D Experience. September 2010.

A successful 3D High Definition test for Guinness World Records has been produced, and a three-way collaboration deal agreed, between Ron Bareham Productions, film director Laurence Barnett of Chaplins Film & TV, and 3D Experience Ltd. James Field was filmed in 3D at 4 pm on the 26 th September 2010 smashing the existing world record of 19 Bungee Jumps in one hour. The venue was at Extreame Element's bungee site near Tower Bridge, London. James created a new world record of 42 Jumps within the hour. People in the Photo: Left to Right. Jack Ezra of 3D Experience, Laurence Barnett, Ron Bareham, Kristian Teufel and Rob Malloy of Guinness World Records and Pipa Nogaro of Extreme Element.

"Practical 3D Movie Making & Beyond" courses available. June 2010.

Due to customer demand (and general hassling by industry colleagues) Jack has started up his ever popular "Practical 3D Movie Making & Beyond" courses. Click here for further details.

3DE at the Broadcast Video Expo 16 - 18 February 2010.

3DE, the Original 3D Stereoscopic Video Production Company & three time DTI award Winners for stereoscopic 3D Technology, will be on stand L35 at the BVE Show Earls Court 2 from the 16 to the 18th of Feb. Making 3D easy since 1990. For 20 years we have been promoting the benefits of stereoscopic 3D - finally, the industry is listening. 3D Filming - Stereoscopic Computer Graphics - 3D Camera Mounts - DualView Monitors - 3DTV Displays - 3D Theatres & all affordable.

Slinky 3D World Tour. January 2010.

Slinky, the dance music super club brand, has agreed a licensing deal with 3D Experience to provide 3DHD stereoscopic content for the "Slinky in 3D Vision World Tour". This starts at the O2 in Bournemouth on Saturday 30th January and continues for 100 clubbing nights around the world. Interested in Clubbing & 3D? Click here for Slinky's web site.

The Queen in 3D. November 2009.

During the Channel 4 3D Season, starting the 16 th November, a new 3D recording of The Queen will be shown. This was taken at the Garter Ceremony at Windsor Castle in June, and was made by Arena TV with the use of 3D Experience's Pro-stereo mount & 3D CamBuddy 16:9 Dual View monitor. Also sold to Areana TV was a 3D HD DLP TV and 3DHD Multimedia PC system for playback and viewing of the Queen in 3DHD.

3D Lenticular Clock Agreement signed. October 2009.

After many months of testing and collaboration, 3D Experience and Orion Effects signed an agreement to jointly produce the eye-popping range of Our-World 3D Lenticular Clocks. No 3D glasses are needed to see the 3D effect and these 300 x 300 mm eye catching, 3D clocks are mainly aimed at Children. So far, designs include, Dinosaurs, Fish, Aircraft, Yoga Poses & Flowers with Butterflies, Birds, Bugs, Dogs, Ships, Planets, and many more on the way.

September 2009. Live Capture 3DHD HUB.

A successful test has been completed for capturing, transmitting and recording live 3D HD content for events such as music concerts or sports. Using four pairs of HD cameras, 3DE, together with TrueColors (UK) and AnalogueWay (France) have developed a system capable of cuts or dissolves between each of the 3D camera set-ups. Using 3D Experience's pro-stereo mounts and 3D CamBuddy dual view monitors, each 3D Camera set-up can be quickly and correctly aligned by the camera-man and these signals sent to the specially programmed desk-top unit, where they are ready to be used for transmission or recording. The Partners are thrilled that such a compact system has been proven to be so successful, as the alternative would be hours of editing, or to use several staff and an Outside Broadcast vehicle. 3D Experience are delighted to add this Live 3DHD capture facility to their expanding portfolio of equipment and services.

Digiturk goes 3D. March 2009.

3D Experience spent nearly 2 weeks in and around Istanbul in Turky as Consultants to Digiturk, the satellite company, in the making of the 3DHD Documentary "Touching Istanbul". 3D Experience supplied all the stereoscopic know-how and the equipment required, including their Pro Stereo Mount, a smaller, lighter steady-cam stereo mount also used on a remote controlled helicopter, a rollacoaster/ vehicle mount, their unique16:9 3D CamBuddy dual View Monitor and a special sunlight hooded 3D Cambuddy. Digiturk plan to show the 15 minute peice as often as possible. Subscribers view the show with supplied red/blue 3D glasses given away free in the Digturk monthly magazine.

January 2009. Are you in the Industry ? Then open your eyes to 3DHD and don't get left behind.

3D Experience will be on Stand E2 at the Broadcast Video Expo at Earls Court 2 from 17 - 19 Feb 2009.

3DE has been at the forefront of 3D stereoscopic hardware R&D & video production for 2 decades. Government awards have allowed the development and manufacturer of camera mounts, 3D camera monitoring and autostereoscopic 3D theatre technology. With the right partners, 3DE will establish "go3dhd", the world's first 3DHD commercial channel in 2009.

3D Experience release "The WitchWay" - December 2008.

3D Experience Ltd of the UK, have just released their latest production which is a 3D stereoscopic ride-film with a difference. 18 months in the making and running 13.5 minutes, "The Witch Way", tells the story of Emma coming to terms with her newly found supernatural gifts on the eave of her 18 th birthday. She is hampered by ghosts, skeletons and demons but helped by her transforming werewolf brother Steve, and her Vampire parents. There are lots of unexpected eye-popping moments with stunning stereoscopic imagery in this fully animated attraction ride-movie, in full High Definition 1920 x 1080p.

"It is the first of it's kind because it is not just a 3D movie but there are a few point-of-view ride sequences built right in", Jack Ezra, Managing Director, explains.

"We wanted a really powerful story but we also had to cater for 4D theatres and simulators who want a ride film - so "The Witch Way" is a perfect hybrid of the two which gives you both, a story with great 3D effects and a ride experience, at the same time."

3D Channel - What 3D Channel??? - November 2008.

Yes, the rumors are true, that 3D Experience are fully registered suppliers to the 2012 London Olympic games for possible 3DHD world-wide transmission, via their future 3DHD channel "go3dhd". Innovative, capture and home receiving 3DHD equipment is being planned for development through 2009 with regular test transmissions being planned of the second half of the year.

Update on this story 10th Oct 2010- Due to the UK 3D Channel "Sky 3D", recently launched on1st Oct 2010, all plans for go3dhd have been put on hold.

Now Play 350 3DHD Games - October 2008.

3D Experience have installed dozens of 3D Digital theatres world wide and have always been at the leading edge of 3D technology development. Their Pro Stereo Mount is becoming the standard for capturing live 3DHD content and their 3D CamBuddy dual image alignment monitor is essential for new 3D film producers. Throughout 2008 3D Experience have offered the Samsung 3D HD DLP display unit to UK and European customers, including 3D enthusiasts, research establishments and production companies. More recently, these HDTV's have been enabled for standard 2D TV viewing and playing around 350 off-the shelf games, but in true 3D HD, via the Company's 3D Multimedia PC's.

Samsungs Plasma 3D TV Versus Samsung 3D HD DLP TV

Firstly , thanks to all at Samsung UK for allowing this test to take place. Date & time: 17 th July 2008 2pm to 4.30 pm.

After a murderous drive through the rain and road works on the M25, from our studio in Bishop's Storford to the Samsung head office in Chertsy, we unloaded our 3D HD demo kit to the Samsung Demo room.

Our 3D HD DLP system comprises of a Samsung 50 inch 3D HD DLP, a 3D HD Multimedia PC, 3D Blaster infrared emitter, pairs of shutter glasses, a DVI to HDMI cable, audio cable and a remote keyboard.

On simply unloading the kit, I immediately I picked up on the remark by a Samsung rep that the DLP weighed a lot less than the Plasma. We set them up side by side and I could see they looked almost the same in overall size. Particularly as the Plasma's stand, which was fairly substantial, came out in front somewhat, and was set back behind the screen a fair bit. I guess this does not matter if you are wall mounting the plasma, though.

So I hooked up everything to show our demo on the 50 inch 3D HD DLP screen, and passed the glasses around to about 20 Samsung staff. Pressed the spacebar to start the show and a number of unrepeatable expletives were heard, along with phrases like "unbelievable - amazing - my god". I was showing our latest compilation of animation clips and real life captured stereoscopic 3D HD material - 11 minutes worth.

OK. So now it was time to put the 50 inch 3D Plasma screen through its paces. I wired up everything in the same way but there was some confusion as to which of the 3 hdmi sockets the 3D HD Multimedia PC had to be plugged into. On the DLP it was number 3 but on the Plasma screen it turned out to be number 2. This was not straight away, though. We spent some minutes trying to get the Plasma to accept an incoming signal. Here is where I received my first shock. The Plasma screen would only accept a signal of 1360 x 768 resolution compared to the 1920 x 1080 on the DLP. The realization that it was only HD ready and not true HD was truly disappointing.

Next, pressing the 3D button on the Plasma screen's remote control, activated the red led within a nicely styled emitter sitting on top of the screen. However, being handed the Samsung 3D shutter glasses brought out an uncontrollable laugh from me. They were absolutely huge, heavy and really dark. They were LCD shutters (made of 2 polarized filters) inside, what looked like dark plastic sunglasses. There was no way you could sustain the weight of these babies on one's nose for any period of time. Besides all of that, and after fiddling with settings and cables, the best we could get from the Samsung emitter and shutter glasses was a slow cycling in and out of 3D which reversed left to right eye and right to left eye. This looked like a possible sync mismatch between PAL 50 Hz & NTSC 60 Hz standards so I changed the settings on the PC back and forwards but we could not fix the problem. We gave up on the Samsung emitter and 3D glasses and plugged in our own 3D Blaster IR emitter and used our own shutter glasses and hey presto we had 3D on the Plasma screen.

I played the 11 minute demo as before, and this time the comments were not so forthcoming.

  "Well, it works ", was all I heard.

As the 3D expert around, I owe anyone interested in reading this, a little more of an explanation so here goes.

Being a Plasma screen of a lower resolution than the DLP, one was going to get some graininess. This means that all that lovely 3D stereoscopic HD   content is scaled down by the internal electronics to give you a poorer resolution image. The overall colour depth was dull and nowhere like the DLP, nor was the colour as good as some other Plasma screens I have seen by other manufacturers, but the biggest killer for me, was the yellowish ghosting in each eye. E.G. Each eye saw it's respective image but a yellow shadow of the other eye was also present. This killed the 3D effect somewhat, especially when viewing space scenes or scenes with dark shadows. Just to put this in perspective, the DLP does not have any ghosting at all. In 3D terminology, this rare occurrence is called "one hundred percent exclusion". This phenomenon is even a rarity with the best polarization 3D theatre system, which always has a little ghosting.

To be fair to the Plasma screen we should really try to use the Samsung glasses and emitter just in case it solves the ghosting. To this end Samsung has promised to loan us a screen. Maybe future models will be true HD removing the graininess but my conclusion, at this time is,   "Well, it works - but it is not even close on image quality or 3D effect, to the DLP."

3D Experience Pushing the boundaries forward.

At the “Broadcast Live & Video Forum” trade show, 30th Jan to 1st Feb, Earls Court Exhibition Centre, London, England, the Hertfordshire High Tech Company, 3D Experience showed its new “3D HD TV bundle”, as guests on the “Showreel Magazine” Stand. The bundle was made up of a Samsung 50” rear projection high definition DLP TV, playing dual streams of Stereoscopic 3D HD, Live & animated material from a dedicated 3D HD Multimedia PC. Using high speed shutter glasses, the audience were heard to say over and over, mainly one word, ”Amazing”.

MD of the Company, Jack Ezra, was also giving advise on a “Question Time” panel with regard to Stereoscopic 3D and the renewed interest from Hollywood for producing 3D Movies. On that he said, “Some of the production company's here in the UK need to wake up to the fact that 3D is going mainstream fast. 3D Experience have been making 3D movies for years for theme parks and selling 3D equipment to American Company’s for years. We need to light a fire under the British Film industry regarding producing 3D movies or we are going to be left behind”.

Jack was also asked by a member of the audience, if he thought 3D HD TV would be available in the home within 5 years, and Jack replied, “I can not say too much, but we have been working on a solution for about 18 months and we hope to be the World leader in this by making 3D HD TV available by this summer”.

3D Experience was also showing some 3D Stereoscopic camera mounts and what they claimed was the most compact 3D HD rig in the world.

3D for Land, Sea and maybe even beyond the Stars


3D Experience have developed the world's only, fully controllable underwater 3D stereoscopic digital video camera system.

The underwater 3D video system, consisting of a pair of cameras, special multiplexing electronics, a mini DV deck and a unique electric convergence and alignment platform, was specially developed for Monde Savuage theme park and zoo in Belgium, to enable them to film marine life in their natural habitat, in stereoscopic 3D digital video.

While the electric 3D camera platform had its own design and production difficulties, there was a more intriguing problem awaiting.

It sounds silly, but the most challenging aspect of the rig was to develop the buttons and switches on the outside of the unit, explained Jack Ezra, Managing director of 3D Experience, England.

I could not find a single company on the internet who produced a totally immerse-able LANC controller to operate the Sony Mini DV recorder. Also I needed a main power on/off switch and two, two-way toggle switches to operate the tiny motors backwards and forwards, which separate and converge the pair of cameras.

If there is one thing crucial to making good three dimensions images, it is the instantaneous control and the relationship of the pair of 3D cameras with what you intend to film. They have to be constantly on the move unlike the fixed pair of cameras you might expect to find. The closer you get to a subject, the closer the cameras slide together. Where they are targeted is also crucial. The "camera convergence point" determines whether objects and scenes come out of the screen or look as if they are way back in the distance, when viewed in the 3D theatre. It was essential that the diver or camera operator had all of these controls at his fingertips.

All the components of the 3D underwater rig was housed in a 12 inch diameter plastic pipe with clear acrylic ends, while rubber "O" rings sealed the clear windows to the pipe walls via eight pull down latches. The mini DV deck supplied the diver with a perfect view of what he was filming and amazingly, the whole system could be powered for 5 hours from a single battery.

The buoyancy and general size of the rig was a little cumbersome as we were in a rush to provide the theme park with a workable solution. However we have just made a new squarer, stainless steel housing which is half the size and far more manageable.
A lot of the technology which went into the development of the uw 3D system is applicable to the riggers of space. It should fit nicely on the "Martian Lander" or the shuttle or other space probe.

Meanwhile a more down to earth 3D Digital Land rig has been produced to enable 3D Experience to offer their production services to one and all.

A pair or svhs quality Sony modules had to have special control software written to synchronise all the camera functions while a mini DV camcorder acted as the recorder. The camcorder LCD screen neatly becomes the 3D monitor and in bright sunlight the colour viewfinder is used. This time a manual convergence unit allows the operator to change the settings for 3D capture and this rig even incorporates zoom and Hi Fi Stereo audio.

Jack hopes that the availability and accessibility of this rig will inspire creative people to film their work in 3D.

As if this is not enough to keep most techno addicts contented, Jack is now busy developing a High Definition tapeless 3D rig, which promises to come close to the quality of 35 mm film.

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3D Technology moving In Leaps and Bounds - 2004.

This year has finally brought recognition to 3D Experience in the form of winning a government SMART award for years of innovative 3D Technology.


NASA Visits 3D Experience Ltd

NASA have visited on 2 occasions and have discussed using “ SpexFree 3D” and other 3D Experience technology.

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Eye-Gate - The Future of 3D?

“Eye-gate” will allow large audiences to view real ”coming-out-of-the-screen” 3D movies on giant screens without the use of 3D glasses and from any position in the auditorium.

Initial development will be more conservative using smaller CRT, PC, plasma and projection TV aimed at a handful of people simultaneously viewing Holographic type, full colour moving images, for use in shopping malls, home entertainment, information stations in museums and in art galleries.

High end optics and special materials will create the viewing screen while a unique camera rig and recording system will be developed to allow the capture of live action. Special software “plug-ins” will be created for existing 3D animation software which will allow architects and designers to pre-visualise their work along side their clients as if their creations were real.

Further development will explore the “Eye-gate” system as an arcade booth and training simulator where several players will be able to participate in interactive games in real-time and in full auto stereoscopic 3D. Observers sitting next to each other, will each see different stereoscopic 3D views which will still be retained even while moving around during a high action, flying or driving game. Air line pilots, train drivers, or novices learning to drive will experience a true sense of reality during training simulations.

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UK's 1st 3D DVD
At the End of 2002, 3D Experience were the first in the UK with their “Ultimate 3D DVD.”
A collection of short Theme Park Movies Converted to play on most home DVD Players, PC’s, PlayStations & X-boxes.

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Low Budget 3D Movie Production

In September 1997 3D Experience Ltd developed a high resolution video to movie 3D Film Technique. This meant that for the first time in two decades new 3D movies could be custom made for realistic budgets, Theme Parks could afford. This immediately lead to a contract for a 3D movie “Battle For Treasure Castle” for "Duinrell", a major Theme Park in Holland. The movie played to appreciative audiences recently and is now being offered for sale or hire to Parks worldwide.


Left & Right eye views projected simultaneously from movie film on to giant screen



Audience experiences a single clear three dimensional picture leaping from the screen

3D EXPERIENCE, England have developed a high resolution video to movie 3D Film Technique. This means that for the first time in two decades new 3D movies can be custom made for realistic budgets, Theme Parks can afford.

Split lenses project movie film


Hollywood 3D movies like "Terminator 3D" (famous for being the most expensive 15 minutes of film ever produced) are state of the art but carry a price tag of $100m. Older films have been shown too many times and lack the special effects, sound quality and excitement that todays audiences expect.

3D EXPERIENCE have been producing 3D Video hardware and software for trade shows and product launches and specialist applications and providing 3D Theatres on a smaller scale to the SeaLife Centres, Blackpool Pleasure Beach, British Telecom and many International clients.


Viewed with 3D polarised glasses
Realising there was an enormous gap in the market, 3DE's Managing Director, Jack Ezra developed the new system for producing low budget 3D movies on film and was immediately commissioned by "Duinrell", a major Theme Park in Holland, to produce "Battle for Treasure Castle". This is currently playing in Wassenaar - Holland for the new summer season.


Duinrell - The first Amusement Park to benefit from the new 3D system

Stills from the movie - Battle For Treasure Castle

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Improved RedBlue 3D Glasses

One product that Jack Ezra, Managing Director of 3D Experience, is very excited about is “ClearColor”. This futuristic clear plastic material offers benefits over the old style Red/Green or Red/Blue 3D glasses. 3D glasses made from “ClearColor” offer purer whites and give a 25% increase in overall brightness. Jack believes that the days of traditional coloured filter 3D glasses are numbered.

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Stereoscopic 3D Software

In1998 3D Experience developed “StereoView 20/20” with the involvement of Apple UK. Software for Macintosh and pc which turn users designs, and animations into true stereoscopic images. “StereoView 20/20” includes innovative features like an interactive 3D camera rig and instant output of all major 3D viewing options including 3D Video & SpexFree 3D. The “StereoView 20/20 Macintosh Bundle”, is currently shipping, which also offers connection to the growing number of stereoscopic 3D Internet sites. This has now been followed by the pc version for Caligari TrueSpace users. 3D Experience are planning to produce a “SV 20/20” Direct X plugIn so all 3D design & animation programmes and 3D games can be viewed in the stereoscopic option of your choice.
3D Experience has developed a Stereoscopic plug in called "StereoView 20/20" for TruSpace 4 by Caligari. This will have similar functions to the "TruView 3D" (later also named StereoView 20/20) plugIn for 3D World for Power Macintosh. The Mac version can be purchased through this site. Click on the StereoView 20/20 button on the main page for more details.

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Opps! - SONY's DV blunder
If you think you are the proud owner of a Sony DV Walkman, particularly the GVD300, GVD900, DSRV10P or similar variation, then think again.

3D Experience Ltd, of London, UK, a video production company who specialise in 3D stereoscopic video material, discovered a major recording problem with all the models they tested.

As 3D Experience tend to use their own dual camera rigs and the majority of their produced 3D video material is action footage, a small DV recorder was required. At first the GVD300 looked like it was just the ticket. It of course had the Firewire input/output and the svhs and video connector. The 3D video camera rig connects to their own box of tricks, called a 3D video encoder or multiplexer, before the combined left and right signals are recorded to DV tape via the svhs connector.

The rest of us using these DV recorders tend to use them with a single, tiny, remote camera for those great Point Of View shots. You know the ones looking up at the pilot's face flying some hair raising aerobatics or looking over the helmet of a formula one racing driver or just recording great movies off air.

It might be worth just stopping here for a moment and explaining what the 3D Experience 3D encoder actually does. What it does is take signals from each of the Left and Right stereoscopic cameras, and through rapid multiplexing, lays down, first, the left camera on field one, followed by the right camera on field two. This way the combined left and right camera signals are recorded on every frame as a normal video signal.

So what's all this got to do with the Sony DV walkman family?
Once the left/right multiplexed signal is produced by the 3D encoder, it is fed to the DV recorder via the svhs connector. Initially, all looks fine.....but guess what happens when you play the tape back? The fields swap.

What that means in terms of a 3D stereoscopic image is that the left camera image is seen in the right eye and the right camera image is seen in the left eye. In 3D Circles this is known as psudoscopic.
In other words what we see is complete nonsense to the brain, a complete waste of time for 3D Experience and a major foul-up by Sony.

What this means to the rest of us not using these DV machines for producing 3D video material, is that we have a major problem with temporal displacement. Particularly if trying to capture fast moving subject matter.
The problem of temporal displacement explained in simple terms is this. In the normal cycle of video recording, what should be happening is field 1 is followed by field 2 for a given frame, then field 1 is followed by field 2 for the next frame and so on, just as one would expect. When the DV recorder plays back swapped fields what you get is Field 2 first followed by field 1 for every frame. This is actually putting the event that is meant to come second, first.

Think of a tennis ball dropping, recorded and played back correctly. Each field of each frame shows the event of the ball getting lower and lower to the ground but with swapped fields, the frames show the ball dropping while the fields show it climbing.
Yes, it is very strange - you will need to think about that for a moment. We can not analyse this field swapping problem by simply looking at a tape because everything is moving so fast and our brains try to make sense of it all as best it can. What we end up seeing is distorted, fuzzy motion. Twice as bad as the expected motion blur.

The only reason that it was discovered at all is because our boys at 3D Experience use recording to fields in a more precise manner than the rest of us.

So there you have it.
Every time you switch the DV recorder on and begin recording, it swaps the fields over. Sometimes your footage will be the correct way around then the next time you switch on to record, it swaps. Half your material is OK then the next recording is fuzzy.

For the guys at 3D Experience it means all the field swapped footage has to be corrected by Adobe Premiere, field by field and frame by frame - what a pain.
Their 3D material can usually by found at Theme Parks, product launches and more recently on the "isee3d" channel, a new 3D video internet channel. 3D Experience's stereoscopic video material is truly stunning. I've added their contact details at the end of this article.

Interestingly enough, recording via the digital input is fabulous.
3D Experience say that no field swapping occurs using the firewire input. However that does not help them, or thousands of other users.
The catch here is that until someone comes up with a little black box that converts signals from 3 chip, professional cameras which are out putting RGB, YUV or Y/C signals to DV, our 3D video boys are stuck with using the y/c input - and that's where the problem is.

A couple of questions arise at this point.
Would you buy a Sony DV walkman with this hidden problem?
I suppose you can answer that by asking yourself weather you would buy a new car with defective brakes. Maybe it is not a good analogy as buying a DV walkman is not life threatening but ask yourself that question any way. The way I see it is there are a number of other companies out there offering DV recorders.
Another question is what about all those people who have bought a machine already?
They don't even know the problem exists. How many units, exactly, are out there? Have Sony got a fix for their customers?
Do Sony, themselves, know that they have this problem right across their DV range?
May be they owe a vote of gratitude to 3D Experience for pointing out their problem or maybe they would rather just keep the whole thing quiet?

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3D VIDEO CAMERA SYSTEM

SpexFree 3D - Now even Bigger - Brighter - Better.
3D Experience of London, England, a Company who specialise in 3D content and the development of 3D video and computer technology, have improved their autostereoscopic display panels by recently signing a partnership deal with Displaze for a new 20 inch SpexFree 3D screen.

These screens show true stereoscopic video, computer graphics and animation which really stands out from the screen without the use of 3D glasses. The new screen has already demonstrated to advertising agencies and supermarket chain stores, a higher level of grabbing customers attention.

Displaze, who are connected through Sunrise Electronics, to NEC, offer to 3D Experience, access to the latest technology in LCD and plasma displays as and when it first becomes available. This has led to the joint development of the 20 inch portrait SpexFree 3D screen, shown recently at the Reflex Show at Wembley Arena. Resolution is an impressive 1024 x 1280, with improved brightness delivered by ten lamps.

Further future development includes streaming 3D video via the internet and introducing a PC into the SpexFree screen, making these eye catching displays self running.

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3D Technology Development in the stristest confidence
The above list represents only a small fraction of breakthrough 3D technology produced by this company and can not begin to elaborate on certain classified 3D systems undertaken for certain clients commissioned under the strictest of confidence.


Copyright © 2004 3D Experience Ltd. All Rights Reserved.